Ambitions & strategy
Océ’s strategy is aimed at optimizing its business processes, strengthening its product portfolio and expanding its distribution power. The current economic crisis continues to have an impact on Océ. As a result, the strategic pillars remain of high importance. Océ seeks to create value for all stakeholders by realizing profitable growth. The envisaged combination with Canon offers the possibility of safeguarding business continuity over the medium- and long-term as well as achieving growth in the future.
Strategic objectives
Customers
To build and strengthen leading positions in heavy production segments in regular format environments.
To expand the existing position in outsourcing services toward document management services with high added
value.
To strengthen the leading position in Technical Document Systems.
To build a leading position in Display Graphics Systems in selected markets.
To be a supplier of print media that makes total solutions possible.
Employees
Shareholders
To achieve a Return on Capital Employed of at least 13%.
To realize an average annual organic growth in revenues of 5%.
To maintain the relative gross margin.
To maintain sound balance sheet ratios.
To further expand a constructive dialogue with shareholders.
Partners
To cooperate in the technology sector with the top specialists in the industry.
To cooperate with high value suppliers of components, modules and machines.
To cooperate with market partners that make a substantial contribution toward boosting our distribution power.
To cooperate with leading vendor lease partners.
Society
Eco-efficient and eco-effective document management and printing through:
Enabling customers eco-efficient and eco-effective document management.
Challenging employees to come up with beyond the ordinary ideas.
Attracting investments from green investment funds.
Require from partners to adopt the same norms and standards with regard to sustainability as Océ itself adopts.
Challenging partners to inspire Océ with new ideas.
Combining economic growth with reduced environmental footprint and increased well-being of people.
Océ concentrates on strengthening existing and building up new leading positions in the market for professional document printing and document management systems while executing strict cost and cash control.
Achievements in 2009
Customers
Continued successful cooperation with Konica Minolta and further strengthened sales in cutsheet color via Konica Minolta's systems
Océ PlotWave 300 and Océ VarioPrint 4000 series confirm Océ's leadership.
Expanded successful Océ Arizona series and bolstered top position in flatbed UV-curable ink.
Concentrated on selling additional services to customers of Océ Business Services and developing value added services.
Increased print media coverage on Océ machines.
Customer satisfaction survey in the United States showed continued high levels of satisfaction for our products, services and interaction with customers.
Employees
Shareholders
Net income – € 47 million, RoCE –1.0% and organic growth revenues – 9.0%, strongly influenced by the
economic downturn.
Business processes and balance sheet further optimized:
Optimization of logistics, purchasing and IT systems.
€ 154 million in cost savings achieved versus a target of € 124 million.
Number of jobs reduced by 1,550.
Balance sheet total decreased to € 2,207 million (2008: € 2,549 million).
Free cash flow increased to € 82 million (2008: € 19 million).
Partners
Extended technology partnerships:
Cooperation with OEM partners continued; cooperation with Konica Minolta extended in R&D.
Expansion of Océ JetStream series developed together with Miyakoshi.
Konica Minolta and Fujifilm continued to sell substantial numbers of Océ systems.
Society
- Océ one of top 5 of listed Dutch companies included in the Carbon Disclosure Leadership Index.
- Océ Imaging Supplies gained PEFC sustainability certification for a large part of its product range.
- Océ joined the Electronic Industry Citizenship Coalition (EICC) and adopted its Code of Conduct that ensures safe
working conditions, and environmentally responsible manufacturing processes. - Worldwide Océ celebrated its first Sustainability Week.
- Océ Business Services developed a toolbox that substantially reduces the use of paper and energy at the customer.
- Océ organized its second international Stakeholder Dialog.