Océ launches in Tokyo innovative high volume digital color printer
Launched today at Canon Expo in Tokyo: the Océ ColorStream 3500, an innovative printing system that enables customers to make the transition from black & white to very high volume color digital printing as their business grows.
Ideal for financial services, direct mail and book printing customers
Businesses predicted to increasingly switch from black & white to high volume digital color printing
Océ ColorStream 3500 enables print producers to move to full color with minimal impact
Combines flexibility of Océ high-speed inkjet print quality, duplex printing, continuous feed technology and color workflow
Océ ColorStream 3500 prints over 1,000 A4 images per minute
Quote
“With the new Océ ColorStream 3500 printing system, we listened to the market: we have expanded our inkjet offering with a solution that combines the quality, flexibility and full-color productivity of our well-established Océ products. By consistently expanding our color portfolio we can cover the widest range of market requirements. Now, offset printers can move to full color with a minimal impact on their infrastructure. They can then extend their range of print services, resulting in a highly attractive business model,” said Sebastian Landesberger, Executive Vice President, Océ Production Printing.
Contact information
Nick Gale
Manager Media Relations
Tel. +31 77 359 5628
e-mail nick.gale@oce.com
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Océ launches in Tokyo innovative high volume digital color printer
Helps customer to switch from black & white to color
Venlo, The Netherlands; Tokyo, Japan, 10 November 2010 - Océ today announced the launch of an innovative printing system that accelerates the transition at digital and offset printing operations from black & white printing to very high volume digital color within the same printing system. The Océ ColorStream® 3500 was developed at the Océ R&D technology facility in Munich (Germany). It is being launched as one of the highlights of Canon Expo that opened today in Tokyo (Japan). The first Océ ColorStream 3500 system placement is planned for early 2011. Océ, an international leader in digital document management and delivery, expects general availability by mid-2011.
Ongoing transition from black & white to digital color
Over the next five years, independent research* suggests that customers across a broad spectrum of segments relevant to Océ will increasingly make the transition from black & white to digital color printing.
The number of A4 sheets to be printed in color in the financial services industry, amongst others, is expected to leap from 10 billion today to approximately 50 billion in 2014 as customers move from pre-printed offset forms to a plain paper solution;
In the direct mail and collateral markets (flyers, brochures etc.), a surge is anticipated from 20 billion printed A4 sheets today to approximately 50 billion in 2014 as customers move from limited to increased personalization; and
The number of book pages to be printed in color is expected to double to 20 billion A4s by 2014 as customers move from long-run mass production (with all the associated inventory and stock issues) to short-run on-demand production.

Customers can start small and grow color business
While the majority of the digital print volume is still black & white, the market is trending towards full color plus additional colors. An entry-level black & white configuration of the Océ ColorStream 3500 system allows print providers to start with small volumes while at the same time, as their business grows, preparing for future color business including potentially fifth and sixth color printing. The transition to color often comes gradually, and typically not all print volume switches to full color immediately.
A reliable and flexible solution
The high-speed Océ ColorStream 3500 ─ at over 1,000 A4 size images per minute using both engines ─ combines inkjet print quality, processing power and simplex-duplex flexibility in a unique, environmentally-friendly way. It offers customers a reliable solution for statement printing, direct mail, books and manuals.
A highly attractive business model
“With the new Océ ColorStream 3500 printing system, we listened to the market: we have expanded our inkjet offering with a solution that combines the quality, flexibility and full-color productivity of well-established Océ products,” said Sebastian Landesberger, Executive Vice President, Océ Production Printing. “By consistently expanding our color portfolio, we can cover the widest range of market requirements. Now, offset printers can move to full color with a minimal impact on their infrastructure. They can then extend their range of print services, resulting in a highly attractive business model. This will help our customers build their business and reinforce the market leadership position we have held in the black & white continuous feed segment for more than 15 consecutive years.”
*Independent research conducted by Caslon.
About Océ
Océ is one of the world's leading providers of document management and printing for professionals. The broad Océ offering includes office printing and copying systems, high speed digital production printers and wide format printing systems for both technical documentation and color display graphics. Océ is also a foremost supplier of document management outsourcing. Many of the world’s Fortune 500 companies and leading commercial printers are Océ customers. The company was founded in 1877. With headquarters in Venlo, The Netherlands, Océ is active in approximately 100 countries and employs some 22,000 people worldwide. Total revenues in 2009 amounted to € 2.6 billion. Océ is listed on Euronext in Amsterdam. For more information on Océ, visit www.oce.com.
Océ and Canon: Stronger together
In 2010 Océ joined the Canon Group of companies with headquarters in Tokyo, Japan, to create the global leader in the printing industry. Canon develops, manufactures and markets a growing line-up of copying machines, printers, cameras, optical and other products that meet a diverse range of customer needs. Canon employs approximately 170,000 people worldwide. Global revenues in 2009 were $35 billion. For more information visit www.canon.com